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Comparing Tolstoy vs. Videowise

The Ultimate Shoppable Video Platform Comparison

Are you considering Tolstoy or Videowise for your shoppable video needs? In this comprehensive comparison, we'll explore the key differences between Tolstoy and Videowise to help you decide which is the best fit for your e-commerce strategy

Key Differences Between Tolstoy and Videowise

Brand Trust and Popularity

Top brands choose Tolstoy as their video commerce platform. Our impressive client roster includes beauty giants like Fenty Beauty, The Ordinary, Kosas, Laura Mercier, and Milk Makeup; apparel leaders such as Princess Polly and Culture Kings; and successful founder-led brands like Feastables, Rhode, and R.E.M Beauty. With over 3,000 successful implementations, Tolstoy is the go-to solution for e-commerce leaders.

Ease of Use

Streamline your workflow with Tolstoy’s advanced automation, powered by AI. Automatic video distribution across all product pages on all sales channels, AI-powered tagging, seamless auto-import from various video sources, and dynamic playlists are just a few examples of how Tolstoy makes it extremely easy to leverage shoppable videos. Save time, reduce workload, and boost efficiency with Tolstoy.

Optimized Site Performance

Maintain lightning-fast load times with Tolstoy's performance-focused features. Our platform has zero impact on site speed, utilizing advanced loading techniques and optimizations for both desktop and mobile. These innovations ensure that your site’s performance remains top-notch with Tolstoy.

Analytics

Make informed decisions with Tolstoy's data-driven insights. Our platform provides granular performance analysis by widgets, pages, and individual videos, along with step-by-step customer journey tracking. Create custom segments for targeted retention strategies and harness the power of data to optimize your e-commerce content strategy.

Innovation

Stay ahead of the curve with Tolstoy's cutting-edge features. We set the standard for shoppable videos, constantly offer new capabilities, deliver industry-leading solutions that set trends, and ensure adaptability to rapidly changing e-commerce landscapes. With Tolstoy, you're always at the forefront of video commerce technology.

Feature-by-Feature Comparison of Tolstoy vs. Videowise
Introduces New Customers through the Shop app home feed (it’s like free ads!)
Tolstoy is the only shoppable video platform that brings top-of-the-funnel value by driving new customers to your brand through the cross-merchant shoppable video experience on the Shop app home feed.
Not available.
Videowise doesn’t feature videos on the Shop app home feed. Integration is limited to brands' stores.
AI-Powered Video Recommendation Engine
‘For You’ feed
Tolstoy offers a personalized ‘For You’ video feed, based
on its AI-powered recommendation engine that is trained on millions of sessions, and creates personalized video feeds for millions of users on the Shop app every day.
Not available.
Shoppable Videos in Email Flows
Tolstoy allows you to add a dynamic 3-videos carousel to email flows, automatically matching the videos to the featured product in every email.
Not available.
Videowise offers a single video GIF in a single email with no automation.
Mixed Video and Image Feeds
Tolstoy allows you to leverage all our UGC content in one place - mixing images in the widget (still image) and in the swipeable feed.
Not available.
Videowise offers image-only and video-only widgets.
Image Carousels
Tolstoy supports image carousels within the video feed, leveraging left and right swiping, and auto-imports image carousels from Instagram.
Not available.
Clickable and Shoppable Hero-Video and Video Tile
Tolstoy allows you to embed performance-optimized clickable videos in the hero section, and shoppable videos in different positions on product pages, and get detailed analytics on these videos’ performance.
Not available.
Videowise allows you to add a video to the standard product gallery using Shopify's built-in functionality, which is not clickable/shoppable and has no data collection.
Customer Journeys
Tolstoy provides step-by-step customers journey, showing every video and every page the user visited before purchase.
Not available.
Automated Playlists
Tolstoy automatically creates video playlists that make widget creation much easier. With Tolstoy's automated playlists, you can easily create a TikTok  or an Instagram Feed, or refresh widgets based on updating Trending Videos from social engagement
Not available.
Automated product-based projects
Once videos are tagged with products, they automatically appear in your projects and are distributed to the relevant product pages
Not available.
Users are required to manually add product videos every time they create a new product-based project
AI-Powered Tagging
Tolstoy presents AI-suggested tagging based on advanced AI-video analysis, making the product tagging process much faster.
Not available.
Automated Distribution Across Sales Channels
Tolstoy automatically pushes your approved videos to your Shop app store, mobile app, and email flows, so your content is always up-to-date.
Not available.
Mobile App Integration
Tolstoy offers out-of-the-box integration with Tapcart, Fuego, and native mobile apps. Over 150 brands already have their videos on Tapcart using Tolstoy.
Limited functionality.
Shoppable Related Products
Brands increase revenues by making not only tagged products but also related products shoppable directly from the feed.
Not available.
Only the tagged products are shoppable on Videowise. Related products are shown but cannot be added to cart directly from the feed.
Trending Videos and Fresh Content
Tolstoy identifies your top 15 newest videos every day and automatically classifies them as a playlist you can dynamically use in every project.
Not available.
Integration with Video Sources
Tolstoy auto-imports videos from Google Drive and Dropbox in addition to all your social accounts (Instagram, TikTok, and YouTube) so you will never need to manually upload a video (but of course, you can upload if needed).
Limited functionality.
Videowise only imports from social media accounts.
Product Coverage View
Tolstoy presents your entire product catalog, with the related videos and overall coverage, to provide you with a single view visibility on your video coverage.
Not available.
Thumbnail Customization
Tolstoy allows you to choose the exact frame within the video to serve as the thumbnail or upload an image.
Limited functionality.
Videowise only offers the first frame of the video or upload an image.
UGC Collection with Optimized Recorder
Tolstoy facilitates UGC collection with an optimized recorder.
Videowise only allows clients to upload existing videos.

Conclusion: Tolstoy vs. Videowise – Why choose Tolstoy?

While Videowise claims to be a ‘complete visual commerce platform,’ Tolstoy delivers an innovative video-commerce platform that offers unmatched ease of use and scalability, performance-optimized implementation, and data-backed decision-making tools. Tolstoy is endorsed by industry-leading brands, proving its effectiveness in real-world applications.

Ready to supercharge your sales with shoppable videos? Choose Tolstoy and join the ranks of successful e-commerce leaders today. Experience the difference that a truly innovative, data-driven, and performance-focused video commerce platform can make for your brand.

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